Business Unit Manager

Focus of this position is on implementation of the strategy and tactics, integrating the commercial and technical aspects of marketing planning and to work closely with sales and Veterinary Services in the execution of the strategy.

The incumbent will develop and recommend final marketing plans and budgets, product positioning and pricing to the marketing manager with input from other managers to maximize profit contribution.  The incumbent will prepare and update product sales forecasts and communicate with production planning to ensure adequate supply without excessive inventory.  Will serve as marketing representative on project teams to develop new products and line extensions to ensure future growth.  Will interact with customers, the sales force, industry opinion leaders and other market influencers to enhance the product line success and keep abreast of changing customer needs and competitive activity. Will work closely with advertising agencies to develop advertising and promotional tactics that support the strategy.  Will assist with sales training and will analyze and evaluate changing market dynamics which include competitive pricing, marketing and position strategies, company mergers, customer attitudes and perceptions, population trends, and emerging diseases and health problems. 

Qualifications include a B.S./B.A. degree with strong technical background or equivalent knowledge in Animal or Biological sciences gained through another science-based degree.  A minimum of three years of previous work experience in the Animal Health industry is critical.  Previous marketing and sales experience is preferred.  Excellent communication and problem solving skills is a must.

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